Superdrug has unveiled plans to invest in 25 new stores this year, expanding its bricks-and-mortar retail footprint.
The move, which is expected to create over 570 jobs nationwide, is part of the company’s online and offline platform strategy to deliver strengthen its omnichannel strategy.
This comes as the health and beauty retailer reported increased volume and value sales and footfall across both sides of the beauty and health business in Q4 last year. Whilst in 2021 revenue rose 5.1% to £1.168 million with a profit before tax rise of 141.3%.
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The retailer also announced it will refit 70 stores this year with a series of new updates including new shop fronts, fully recyclable signage, improved flooring and ceiling tiles made from bio-soluble mineral wool, clay and starch, energy-efficient LED lighting, new floor layouts and upgraded fascia and internal signage.
According to Superdrug the “bigger and better” stores will focus on enhancing the physical shopping experience, offering customers an extensive range of affordable Beauty Studio treatments and essential healthcare services through pharmacies and nurse clinics.
“Recent years have seen seismic changes in our sector, and constantly evolving customer expectations. An investment of this scale demonstrates our resilience in the face of continuing social and economic challenges, but also our confidence and commitment to our customers and communities,” Superdrug CEO Peter Macnab said.
Superdrug’s property director, Nigel Duxbury added: “High streets and retail parks are the beating heart of our communities and an essential part of our economy.
“Our investment in bricks and mortar will help us continue to stretch, shape, and deliver for our customers in the future, as well as helping transform communities into vibrant places to live, work and shop.”
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