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Ted Baker steps up in-store convenience with a slick payment solution

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Ted Baker is to roll out an app-based in-store payment solution, which brings the online and in-store experiences together.

Developed with ‘PayPal Here’ technology, the app allows customers to order in a more secure way and pay for products that are unavailable in-store. The new service enables employees to help customers shop in a more flexible way and have those products delivered to home, work or via click and collect at Ted Baker stores.

Currently being piloted in five London locations – Westfield, St. Pancras, Regent Street, Covent Garden and Floral Street – the solution is due to be rolled out across all UK and US stores, helping more than a thousand Ted Baker’s employees.

Designed by Salmon to be used on employees’ in-store tablets, this in-store ordering solution will better enable Ted Baker’s store sales teams to extend the online experience to the shop floor. It allows employees to offer a more personalised shopping experience with customers, giving them access to Ted Baker’s whole product range in addition to what is available in store.

Sales representatives will also be better empowered with the ability to help customers create new Ted Baker accounts to improve their in-store and online experiences, and to enable a quick, more secure checkout for orders, taking payments via PayPal Here card readers anywhere within the store.

Craig Smith, Digital Commerce Director at Ted Baker explains: “We recently opened our store in St. Pancras with limited storage facilities, so we wanted a solution that ensured our customers could still have the full Ted Baker shopping experience, even in our smaller stores. We wanted a seamless way to sell products to customers that they couldn’t access in store. The solution needed to be slick so as not to jar our customers’ experiences, and was also user-friendly for our employees. The whole project has proved that we can roll out solutions quickly and have a positive impact on our customers, and we are already seeing great results from our teams in a short space of time.”

Neil Stewart, CEO at Salmon, adds: “At a time when customers are demanding convenience from retailers, we’re proud to be helping Ted Baker provide a solution for its customers that facilitates a seamless and integrated way of shopping.”

Bas Gevaert, Director of PayPal Here in the UK says: “Paying is the last step of completing a purchase for a customer in any retail environment, and should be a seamless and positive experience. We are excited to have partnered with Salmon to bring Ted Baker such a flexible and easy-to-use solution, that both the store staff love to use and the customers are surprised and delighted by.”

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