The Cotswold Company has upgraded its website as the first step in replatforming – and as business moves further online.
The furniture company, a Top500 retailer in RXUK Top500 research, has updated the content and navigation of the site in order to improve the customer experience. Longer-term, it says its web platform will be moved to a “more modern, scalable and adaptable solution”.
The upgrade of the digital channel comes as The Cotswold Company is evolving from a furniture retailer into a lifestyle brand. It also comes as the retailer emerges from a pandemic lockdowns and restrictions in which shoppers turned online to buy – and in which The Cotswold Company launched the option of virtual shopping, advised by staff working from its five showrooms.
The Cotswold Company chief executive Ralph Tucker, who joined the company four weeks before the first Covid-19 national lockdown, says: “With the digital high street on the rise and ‘Go In Store’ virtual shopping options for online shoppers, we decided that a rebrand and update to the website was vital now more than ever.
“Here at The Cotswold Company, we are always striving to diversity product collections and reach new audiences, so the launch of a new website and TV advertisements is paramount to attracting new customers in 2021 as we increasingly move online.”
Over the last year, The Cotswold Company has launched collections of luxury mattresses and accessories, working with local independent artists to produce framed artwork. Garden furniture sales have risen by 600% and sales over the peak Christmas trading period were 44% ahead of the previous year. It has also rebranded, with a new design that can be adapted for both physical stores and social media sites such as Instagram.
The Cotswold Company was founded in 1996 to sell pine and painted furniture. Today it sells online and through showrooms in Norwich, Stow-on-the-Wold, Chelmsford, Goldalming and Harrogate.