The Oasis and Warehouse Group has acquired The Idle Man, a British online menswear fashion brand, for an undisclosed sum. The deal marks the Group’s entry into menswear and extends its online reach.
The Idle Man was launched in the Spring of 2014 by Oliver Tezcan, a former Asos.com menswear buyer. The brand prides itself on championing “style over fashion” by curating several men’s brands, as well as its own brand ‘The Idle Man’, under which has three labels: Idle Projects, the premium label; The Idle Man, the fashion label; and ’T.I.M’, the basics label. All three are designed and sourced in their Shoreditch, London HQ.
The Idle Man will have access to the wealth of knowledge and industry experience that The Oasis and Warehouse Group has built up over many years, as well as benefit from access to the Group’s established supply chain and infrastructure. Tezcan will continue to manage The Idle Man and will report directly to Group CEO, Hash Ladha.
Ladha says of the deal: “We are delighted to welcome Oliver and the team at The Idle Man to the Group. This is an exciting acquisition for us. We can bring scale to The Idle Man’s proposition as well as infrastructure support, and the brand allows us to tap into the growing demand for fashionable menswear through a credible and well-established brand. The Idle Man’s team will bring invaluable expertise to the Group and I am looking forward to working with them.”
Oliver Tezcan, MD and Founder of the Idle Man adds: “We are pleased to join the Oasis and Warehouse Group which has infrastructure, expertise and scale to help further develop our proposition. Ever since The Idle Man was established in 2014, our premise of delivering a stylish, affordable and curated menswear offer has been at our core. Our pure play and content creation strategies have already delivered a strong following. This is the start of a very exciting journey for us, we will now have a platform from which we can scale up, attract new customers and develop our own brand wholesale proposition and international business.”