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RetailX Brand Index 2019

RetailX Brand Index 2019

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DPD and Asos push the boundaries of flexible delivery

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DPD and Asos push the boundaries of flexible delivery
DPD and Asos push the boundaries of flexible delivery
A retail partnership with a track record of innovation has unveiled its latest delivery initiative.

Asos and DPD are working together to launch an early warning delivery service, which offers customers night-before notice of what time their parcel will arrive via email or text message.

They can then choose between five different options, including delivery to a safe place, collect from nearest depot, deliver to a neighbour and a delivery upgrade to before 10am or Saturday morning delivery. Customers can change their options from a smartphone, tablet or desktop computer at any time if they can’t be at home.

Previously DPD and Asos launched a Follow My Parcel service, enabling customers to track the delivery of their parcel, right down to their doorstep, and enabling them to see a 15-minute delivery slot.

Matt Rogers, director of delivery solutions for Asos, said: “We’re constantly looking for ways to fine tune the customer experience and for us, making sure customers receive their goods promptly and safely is every bit as important as being ble to find what they want on the site in the first place.

“We know a lot of customers can make arrangements the night before if they know exactly when a parcel is coming. Equally, things can change, so to be able to offer five different real-time delivery options right up until 15 minutes before the driver arrives at your door is a fantastic advantage too.”

Dwain McDonald, DPD's chief executive, said: "Our work with ASOS is at the leading edge of home delivery logistics. We originally launched Follow My Parcel in association with ASOS and the reaction from customers has been unbelievable. You just need to look on Twitter to see how many people are tracking their delivery drivers! Online fashion retailing is a fast moving business and our aim is to provide a home delivery service that exceeds people's expectations and helps turn shoppers into repeat purchasers and loyal customers."

Our view: Within the logistics industry, DPD is recognises as a carrier that drives innovation that others must then adopt. Today's news, then is significant, not only for the individual service used by this individual retailer, but for what it means for what is now possible.

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