Money saving brand vouchercloud has carried out a complete overhaul of its mobile website, aimed at improving ease of use and offering maximum flexibility for consumers looking to take advantage of the discounts and deals available on the move and based on their location. As a result of the mobile site overhaul, vouchercloud has seen a 55% increase in revenue to date.
The team at vouchercloud has revamped the website with a completely new user interface, placing emphasis on simplicity and ease of use; making it easier than ever for bargain hunters to benefit from the money saving offers available through the site. Shoppers can now more easily discover an ever-improving range of discounts, including a large number of ‘top’ offers exclusively secured by the vouchercloud brand and only available via one of its money saving platforms.
Regular exclusives include discounts from the likes of Sainsbury’s, Domino’s, Topman and Hewlett Packard, as well as many more across a wide range of retail sectors.
The mobile site overhaul has included a redesign of the site’s ‘near me’ feature, which facilitates shoppers with the ability to easily find the best deals that are geographically close to them. If a locally based store has an offer available, the near me feature will pick this up and display it for the consumer to see.
As a vouchercloud first, consumers are now able to redeem in-store offers directly from the new mobile website, meaning users are able to take advantage of money saving offers whilst out and about on the high street.
As a brand, vouchercloud has already seen success coming directly from the changes to the mobile version of the website, as there has been a 65% improvement in conversion so far; along with a 55% increase in revenue. As part of the revamp vouchercloud has also launched a competitions section on the mobile site, allowing users to enter into exclusive promotions on the move, the winning of which could net them considerable discounts and offers from some of the top retailers. This is just one of many more new features and user experience improvements planned for the mobile site in 2014.
James Lucas, vouchercloud Product Manager made the following says: “A good user experience is paramount for us. If somebody doesn’t like what we have to offer, then quite simply, they won’t bother coming back. Following feedback from our users, we’ve completely overhauled our mobile website in order to make it as user-centric as possible and in the best shape to cater to their needs.
“We’ve tried to make the ‘mobile’ element of it more and more useful, so that shoppers out on the high street can take advantage of deals and discounts as easily as those shopping from the comfort of their own homes,” says Lucas. “The introduction of in-store offer redemption, which was something previously only available to app users, is really exciting and opens up our offering to a wider audience. We’ve already seen huge gains in conversation rates as well as increased revenue, suggesting that consumers approve of the changes, which is something we’re extremely pleased to see.”
