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Towards omnichannel: retailers reshape for a customer-focused future

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That retailers are now shaping their strategies around an omnichannel future en masse was evidenced this week by news from a variety of retailers. Thomas Cook and Aurora Fashions both announced their businesses were reshaping in order to meet the needs of the omnichannel customer. Meanwhile, John Lewis demonstrated the success of such an approach by revealing a 41% boost to its online sales during its latest full year. Read the stories below to find out more.

In today’s Internet Retailing newsletter we also report on IMRG predictions that UK retailers will enjoy crossborder sales of £10bn in the year ahead, and on an innovation from Tesco – its new Clubcard TV service.

And in today’s previews of our annual Internet Retailing Expo, IRX 2013, we also have an interview with Julia Monro of M&S, and we look ahead to an appearance by Tony Sales, dubbed Britain’s greatest fraudster, as he identifies for retailers the chinks in their online and multichannel armour.


We have some upcoming webinars to tell you about. Take part by registering for the free events on our webinar page.

Laster this month, Ian Harris, chief executive of Search Laboratory will join us for a session on Demystifying Organic Search for Retailers. The event, which runs from 11am on March 28, will give a helping hand to retailers in developing natural search strategies that work. It will look at best-practice examples of search, highlight no-no’s and give action points for retailers to improve their own search marketing. Find more and register for the event here.

On April 11, at 4pm, the focus is on tag management, in How to Win with Tag Management: Strategies for Achieving Business and Marketing Agility. The event, which features QuBit’s CMO Ian McCaig and technology partnerships manager Harry Hurst, will look at how tag management works, what its benefits are, and how to use it to best advantage. Find more and register here.

And on April 18, at 11am, we’re joined by Will Cook, VP of multichannel at HP Autonomy and Colin McFarland, head of group CEM at Shop Direct, for a session on Marketing Optimisation for Online Retailers. The focus in the session will about what marketing optimisation can do for retailers, helping to personalise the customer experience and boost performance against key KPIs. Find out more here.

Today’s stories

Towards omnichannel retail: Aurora, Thomas Cook and Shop Direct Group reshape

Omnichannel boosts business at John Lewis and Waitrose

IRX PREVIEW Interview with Julia Monro of M&S

IRX 2013 REASONS TO VISIT Tony Sales, ‘Britain’s greatest fraudster’

UK crossborder sales to hit £10bn in 2013

Tesco launches Clubcard TV

Read More

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