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Usablenet launches HTML5 mobile platform and announces Expedia, ShopNBC and ASOS as early adopters

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As interest in HTML5 to create more app-like m-websites gathers pace, leading mobile retail site creator Usablenet has rolled out Mobile 2.0, its own HTML5 mobile platform to tap into demand from retailers – driven by their customers – for better mobile web experience.

Usablenet’s Mobile 2.0 platform is already being used by Expedia, ShopNBC and ASOS to enhance user experience, engage mobile users and simplify purchasing and making reservations via mobile, says the platform company.

Delivering a rich, app-like user experience and improved UI, Usablenet Mobile 2.0’s HTML5 capability allows brands to create mobile websites that are simply more slick to use, while creating an affordable cross-device solution on all major mobile operating systems, including i0S, Android, BlackBerry, Nokia and Windows.

For those without the latest mobile handsets, the platform will intelligently output both HTML5 UI and HTML4 to ensure that devices that do not support HTML5 will still receive the best possible user experience.

So what do you get with HTML5? Typically, HTML5 gives expandable navigation, collapsible menus and pop-up windows that improve site navigation and streamline purchasing by maximizing the small screen design – much as you get in an app. It also delivers, high-resolution image galleries, which allow retailers and travel companies to display multiple, high quality images so that users can scroll, swipe and zoom in on a product or property image. It also delivers dynamic scrolling, promotions on the homepage and sub-categories that help brands to target mobile users with new offers. Usablenet’s new platform also features advanced GPS functionality that customizes the mobile site experience to the user’s location.

“With the introduction of Usablenet Mobile 2.0, our platform can power advanced features and a rich, app-like experience that users are demanding in the mobile space,” says Nick Taylor, President of Usablenet. “By supporting all mobile devices, we help customers save valuable resources otherwise spent on developing multiple solutions for each mobile operating system on the market.”

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