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5 Ways to Accelerate Your Online Business Using Site Search, Navigation and Merchandising

More than 96% of visitors to eCommerce sites don’t buy. Put simply, they can’t find what they want.

Your customers are telling you what they want when searching on a website — the direct understanding of this customer purchase intent enables online retailers to drive more traffic, deliver compelling merchandising messages and most importantly provide relevant products and information to visitors — all resulting in customers finding what they’re looking for on a website more efficiently.

This session will highlight real examples from brands including Oasis, Chemist Direct, Thompson and Morgan and Boden.

Speakers: Ed Hoffman, Vice President, SLI Systems

Ed has over 20 years of experience in the software industry with deep experience in search technology, user experience and eCommerce. Ed was senior director for Infoseek’s software unit Ultraseek, which eventually was acquired by Inktomi, then Verity, then Autonomy, then HP. In that role, he helped grow revenues of Infoseek Software / Ultraseek Corporation from the initial deal in 1997 to US$25 million annual sales into 2,500+ accounts in over 40 countries. Ed has been contributing to SLI’s growth and customer satisfaction since 2003. He is currently responsible for sales, channel/business development, and alliances globally.

Ian Scarr, Director of Sales and Business Development, SLI Systems

Ian joined SLI Systems in 2013 having previously held senior sales leadership positions at RedEye, Silverpop, Lyris and Ensighten. He has an entrepreneurial approach to reaching and engaging with audiences today and his lead-by-example approach has generated a successful track record of developing partnerships, solutions and sales growth within all major sectors. Ian is a member and graduate of the IDM with over 12 years’ experience in European Online Marketing.

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