Webinar with Lili Boev, Group Account Director, dotmailer, recorded on 27 January, 2015.
Lili dives into the reasons behind cart abandonment and shares interesting facts and angles. All is not lost at the moment of abandonment since apparently 75% of abandoners plan to return, and 63% of those about to leave could be ’recovered’.
How?
Marketing automation, brand experience, personalisation, optimising the timing of communications to (re)activate, mobile optimisation and integration…
With the first minutes post-abandonment critical in terms of following up on customer interest, Lili shares her 3-step programme with us.
From the 35th minute there’s a rapid showcase of good practice suggestions and examples, and 42m onwards is Q&A.
