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WEBINAR PREVIEW: How to use data to reach the right customers

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InternetRetailing will join Mapp Digital and The Edinburgh Woollen Mill to discuss how Peacocks is improving the customer experience and meeting revenue goals by balancing customer-centric messaging with a product description. Here are the critical points of the webinar discussion, taking place on Wednesday, 3 October.

Personalise marketing emails

Mapp’s Digital predefined email template features reusable elements and pre-set designs, content, and layout styling options which allows retailers to pre-set options and create templates according to their own business’ priorities. Retailers can add images and content to create tailored messages and review how they would be displayed on a desktop, mobile and tablet screens. This enables retailers to personalise email campaigns based on their customers’ preferences, thus drive brand loyalty.  

Execute campaigns at no time 

Retailers are able to eliminate the need for HTML coding and providing predefined templates that would allow marketing teams to populate newsletter and email content in minutes, to distribute in hours-not days or weeks. 

Generate higher conversion rates 

Email marketing is a highly effective way of promoting exclusive discounts and the latest deals as well as providing ’sneak peaks’ of new season collections and arrivals. In fact, newsletters containing dynamic links, consistently generating significant conversion rates.

The webinar is built on Mapp Digital case study

To find out more register here for the webinar

Image credit: Mapp Digital 

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