His Master's Voice: Understanding and unlocking the potential of voice commerce

Voice-activated devices are now increasingly part of many people’s every day internet experience and therefore are starting to have a huge impact on retail, in particular ecommerce. In many ways, voice opens up a whole new channel to converse with shoppers but it also harvests challenges as consumers are expecting voice to handle the mundane elements of ecommerce, such as order tracking, delivery rearrangements and returns.

In this whitepaper, produced in partnership with ChannelAdvisor, we outline these challenges and offer some practical advice and insights into how to make it work in your business.