Today shopping has moved online and tapping a web address into a browser has taken over as the de facto way of starting an online shopping journey.
However with the rise of visual search and the implementation of augmented and virtual reality, retailers need to think about interactions that do not use URLs or browsers, but are driven by voice commands, photos, and a general shift by shoppers towards a more ‘natural’ interaction with commerce – a bit like when they used to go in store and talk to the shopkeeper and ask for things.
In this eBook we uncover what is driving this change, what retailers can do to meet the challenges and what it means for them going forward.
Included in this whitepaper:
- The rise of browser-less commerce: 24% of shoppers would rather use a voice assistant than a website, with this figure predicted to rise in the next three years to 40%
- How shopping habits are shifting due to the changes being driven by technology and what this means for browser-less commerce in the months and years ahead
- The challenges retailers face with browser-less technologies and how to overcome them
- Featuring case studies from top retailers such as; Argos, Benefit Cosmetics, M&S and DFS on how they have implemented visual search and voice commerece into their online strategy.
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