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The AI-Enabled Marketer: Man and machine marketing in perfect harmony

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AI is a buzzword that, after 20 years of ‘dot com’ and ‘digital transformation’, seems to be just a continuation of the progress of Big Data, algorithmic capabilities and processing power. But what does it truly mean?

 

In this whitepaper, produced in conjunction with Ometria, we aim to uncover the true meaning of AI - and how it differs from Machine Learning - and how it fits into current and future marketing strategies.

 

Included in this whitepaper:

  • What is AI?
  • Who’s doing what with AI?
  • Case Study: Asos goes visual
  • The future of AI
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