The role of secondary packaging is changing. No longer just a cardboard box the packaging in which ecommerce orders arrive is becoming an increasingly central part of the customer experience. It’s no longer just about protecting the product but about brand communication, sustainability and standing out from the crowd.
In this whitepaper, produced in association with DS Smith ePack, we look at the role of secondary packaging and how and why retailers should be paying more attention to it.
Included in this whitepaper:
The importance of protection and product fit in secondary packaging: How picking the right box that fits and protects the product not only ensures products arrive in one piece, without waste, but also helps to better delight the customer. Have you appreciated how the unboxing experience starts from the moment of receipt?
Using secondary packaging to create a brand conversation with the customer: Custom printing on secondary packaging allows for increased brand communication opportunities both for the final customer on opening but also whilst in transit, helping new companies build a recognisable brand faster. Are you making the most of your secondary packaging as a marketing tool?
Why reducing environmental impact is important for customers and retailers alike: From goods shipped in oversized boxes, to lack of thought over materials used, customers are quicker than ever to call out retailers that fail to think about the environmental impact of their ecommerce packaging. Find out why sustainability matters more than ever.
Featuring case studies and examples from retailers including Ted Baker, MakeBox+Co, Bloom & Wild, OneNine5 and Rattan Direct.