Fashion marketplace Zalando has launched a dedicated site that provides access to Zalando’s partnership models including wholesale and connected retail, along with marketing and logistics services.
Zalando Partner is designed to enable the fashion and lifestyle brands on the marketplace to leverage all available tools and support to elevate their ecommerce business.
“With the launch of Zalando Partner, we are unifying our partner services into a single, streamlined experience and taking a significant step towards our goal of building a leading European fashion and lifestyle ecosystem, differentiated through quality,” said Andreas Antrup, senior vice president partner services at Zalando.
“This move underscores our commitment to equipping our partners with the tools they need to excel in a competitive ecommerce landscape. By simplifying access to our marketing and logistics services, we are empowering brands to fully leverage Zalando’s platform and drive their success.”
Zalando has ambition to increase GMV and revenue by 5% to 10% each year through to 2028. This will be achieved though a two-pronged approach to expanding its B2C business as well as becoming a “key enabler” for the B2B industry, a profile in the recently published RetailX Germany 360° report highlights.
Zalando’s B2C business aims to become the goto destination for quality fashion and lifestyle shopping as well as inspiration. It will expand from its current state in three ways: quality, categories and content.
Firstly, Zalando will use quality to further differentiate B2C ecommerce, thus driving customer acquisition and retention. The second growth pillar of its B2C strategy is to expand further as a lifestyle destination, growing both the sports and kids & family categories.
Sports is an increasingly important part of its customers’ lifestyles and social lives, according to Zalando, while a focus on kids & family enables the platform to better meet the needs of families as their children grow and develop lifestyle interests.
Lifestyle is an interesting category for Zalando and will be important for its growth since the average European household spends more than half of its discretionary income on lifestyle products. Zalando also plans to roll out more of its existing propositions in more European countries.
Zalando’s third B2C pillar is based on integrating content into commerce and offering personalised inspiration and entertainment. It already uses data and technology to create entertaining content, acquiring Highsnobiety in 2022 and launching Stories on Zalando in 2023, but it will develop this area further to enhance engagement and power more personalised conversations.
Tools such as the Zalando Assistant, which gives an AI-driven conversational and contextual shopping experience to help customers navigate, will be another part of Zalando’s ambitions. “Additional inspirational content and social features will increase user engagement and time spent on the app, resulting in higher advertising revenue from brands and partners,” Zalando says.
This Zalando profile, authored by Emma Herrod, is one of eight company profiles in the RetailX Germany 360° report.
Each profile includes web traffic, share price over time, company revenue and company profit. As well as an in-depth case study highlighting company and consumer behaviour. The other profiles look at Adidas, Douglas, Hornbach, Lidl, Otto, Rewe and Rossmann.
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