Interview – Sarah Baillie, House of Fraser on Mobile Apps and strategy

We were pleased to be able to chat with Sarah Baillie of House of Fraser [IRDX RHOF] about their approach to mobile web and apps, their strategy and the performance results they’d found.

Introduced by our Senior Researcher, Martin Shaw, we reference House of Fraser’s performance in the IRUK Top500 for 2015 (where they rank as one of our Elite retailers).

This video has been produced in association with our knowledge partner Poq [IRDX VPOQ] and we’ll be releasing further interviews on mobile and performance as part of this dimension report.

Mentioned in this piece…

House of Fraser

House of Fraser


House of Fraser is a UK-based multichannel department store and the third largest department store chain in the UK.




Poq empowers retailers to deliver world class shopping experiences to mobile consumers; removing the technical barriers of traditional app development. (more…)

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