Morrisons has introduced digital-only features to its loyalty offering, with more ways for consumers to earn points and new partners.
More Card members can earn points with over 300 participating brands by shopping via the Morrisons More App or More website, with partners including eBay, Very, Just Eat, Expedia, Asos and many more.
Customers log into their Morrisons More App or the More website to browse, click through to a partner retailer and complete their purchase as normal. More Points are then tracked and added to their account automatically.
The new feature is digital-only and available to all registered More Card customers. It gives customers even more ways to earn More Points on the products and brands they already shop for – helping them reach a More Fiver faster.
Kate Lavery, loyalty director, Morrisons, said: “We’re always looking for ways to make the Loyalty scheme even more rewarding. More Partner Points means our customers can now collect More Points on their everyday purchases beyond the weekly shop – whether they’re buying clothes, gifts, or booking a holiday. It’s another step towards helping customers save more, more often.”
The launch of More Partners comes in direct response to customer feedback calling for more ways to earn rewards. It forms part of Morrisons ongoing investment in delivering greater value and convenience for More Card members.
More Partners is live now through the More App and website, with the full list of participating retailers can be found in the app. All purchases must be made through the Morrisons More App or website for points to be awarded.
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