Greeting cards and gifts etailer Moonpig has seen revenue growth of 8.6%, driven by its introduction of “creative features” and special occasion reminders.
In its full year results, ending 30 April 2025, Moonpig credited its continued use of advanced technology and deployment of AI to drive frequency and retention.
Its database of customer occasion reminders grew to 101 million, up from 90 million in April 2024. While the use of creative features, such as its AI-powered handwriting offering or audio and video messages, increased by 45% year-on-year to 15 million in FY25.
Furthermore, Moonpig Plus and Greetz Plus subscriptions increased to 920,000 members (April 2024: 540,000). While, Moonpig Plus lifted members’ average order frequency by over 20%.
Nickyl Raithatha, outgoing CEO of Moonpig, who announced his departure alongside the results, said: “Our performance reflects the power of our business model and the benefits of our sustained investment in technology, data and AI to help our customers express themselves in ever more meaningful and personalised ways.
“Today, one in three cards created on Moonpig and Greetz features at least one of our innovative personalisation features. Since launching AI-generated stickers for the inside of cards in February our customers have already created over four million unique images.
“We recently celebrated Moonpig’s 25th birthday and we were delighted to mark this by reaching half a billion items sold since we were founded. Our database of customer occasion reminders has grown to more than 100 million and we are rapidly approaching one million members of the Moonpig Plus subscription scheme, with both milestones demonstrating the engagement and loyalty of our customers.”
Discover more about Moonpig’s investment in technology to improve the customer experience in an exclusive case study.
First published in a whitepaper, in association with Contentful, the profile looks at how the celebrations retailer has been able to focus on growing its app usage and active subscriber numbers due its use of a headless, API-first CMS. Editors and creators, not just Moonpig developers, can input and update content, with changes being reflected across all platforms within seconds.
This white paper also features three full length profiles, with two additional brand snap shots, including: Bang & Olufsen, Costa Coffee, Pets Deli and Swarovski Optik.
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