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brand strategy

H&M abandons 2024 profit target amid stiff competition

Performance
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by Katie Searles
brand strategy H&M Performance Strategy and Innovation

Sports Direct strengths running initiative with Swiss performance brand On

Brands
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by Katie Searles
brand strategy On Running running shoes Sports Direct
Image: screenshot of jojomamanbebe.co.uk

JoJo Maman Bébé takes the Next step in the brand’s evolution

Strategy and Innovation
by Chloe Rigby
JoJo Maman Bébé has new owners after a deal involving both retailer Next and private equity finance. The deal comes at a time when...
brand strategy JoJo Maman Bébé Next RXUK Top500
Image courtesy of M&S

Marks & Spencer on how its brand strategy is making it more relevant to its customers

Brands
by Chloe Rigby
The retailer is finding a range of new ways to work with third-party brands, from wholesale to strategic acquisitions, investment and exclusive collaborations
brand strategy Jaeger M&S Marks & Spencer Nobody's Child RXUK Top500 Sustainability
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