Sports Direct

Sports Direct – which voted today to become Frasers Group – says half-year results show its strategy of multichannel elevation is the right one for the business
Sports Direct is looking to change its name to Frasers Group – a name that it says better reflects its upmarket multichannel aspirations
In today’s InternetRetailing newsletter, we’re reporting as retailers invest in giving their customers the service that’s most relevant to them. “As customers...