Frontline

buying

UK consumers shift from browsing to intent as high‑value home and finance leads surge

Data
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31 Mar 2026
by Amanda Vlietstra
New analysis of nearly 70 million email marketing messages suggests UK consumers are engaging far more selectively with digital content - but converting at significantly higher...
buying Customer discovery Ecommerce Marketing
Business to business selling needs a rethink

Metaverse pitches and virtual deals overtake face-to-face buying in B2B

B2B
6 Jul 2022
by Paul Skeldon
The majority of B2B purchases now done virtually with half of buyers having had a pitch in the Metaverse
B2B buyers buying face-to-face Growth 2000 Metaverse sales
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