gaming

Lifestyle brand ELLE enters metaverse with My Neighbor Alice games tie up

21 Sep 2022

ELLE is entering the metaverse, offering games and ELLE-branded quests with multiplayer blockchain game My Neighbor Alice

ELLE gaming Marketing Metaverse My Neighbor Alice Strategy and Innovation

EDITORIAL Ocado, Joules, TikTok, Asos, Very, Co-op: a glimpse into what 2022 has in store for retail

Editorial

16 Dec 2021

by Paul Skeldon

As an uncertain Christmas approaches, how retailers have fared in the past few months offers sobering reading. It also shows where the pain points are...

gaming Gaming Commerce Grocery Metaverse Mobile Peak Social Commerce Sustainability TikTok

Spiced rum maker turns to mobile marketing and gamification to drive up sales as Halloween becomes more than a one-day event

Mobile

13 Oct 2021

by Paul Skeldon

UK-based alcoholic drinks producer, Halewood Artisanal Spirits, has launched a spooky app-based game in time for Halloween to drive growth around its unconventional...

Dead Man's Fingers gaming Growth 2000 Marketing Mobile Peak