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'Being able to target the right message to the right person at the right time is one of the beauties of digital marketing' Image: Fotolia

GUEST COLUMN Personalisation – a personal perspective

Guest Comment
7 Jun 2022
by David Kohn
In his second guest column for InternetRetailing, veteran retailer David Kohn investigates personalisation – from what it is to how it can be most effective
David Kohn guest column personalisation

GUEST COLUMN The future of the physical store

Guest Comment
5 Apr 2022
by David Kohn
Veteran retailer David Kohn considers the role of the physical store in an age of ecommerce and multichannel retailing in the first of a regular...
David Kohn future of retail guest column Location
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