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'Being able to target the right message to the right person at the right time is one of the beauties of digital marketing' Image: Fotolia

GUEST COLUMN Personalisation – a personal perspective

Guest Comment
by David Kohn
In his second guest column for InternetRetailing, veteran retailer David Kohn investigates personalisation – from what it is to how it can be most effective
David Kohn guest column personalisation

GUEST COLUMN The future of the physical store

Guest Comment
by David Kohn
Veteran retailer David Kohn considers the role of the physical store in an age of ecommerce and multichannel retailing in the first of a regular...
David Kohn future of retail guest column Location
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