influencers

Asos reopens PR showroom at London HQ

Merchandising

31 Jul 2024

by Katie Searles

Asos Content influencers Retail Media

Luxury increasingly reliant on influencers to drive sales, report highlights

Channels

24 Apr 2024

by Katie Searles

Gucci influencers Louis Vuitton luxury Social Commerce

Asos relaunches influencer programme

Channels

27 Feb 2024

by Katie Searles

Asos influencers Retail Media Networks Social Commerce

Are influencers still influential in retail?

Industry

2 Aug 2023

by Jasdip Sensi

In the digital age, influencer marketing has become a dominant force in the retail industry with more brands including Boohoo, PrettyLittleThing and In The Style...

Boohoo In The Style influencers PLT retail Retail news

Everyday social media users may now be more influential than celebrities: study

Customer

20 Aug 2021

by Chloe Rigby

User-generated content platform Bazaarvoice questioned more than 9,000 adults in six markets including the UK, US and Germany and found that most (56...

Bazaarvoice Growth 2000 influencers social media

Kids more influenced by YouTube and Insta stars than ever – and want them to become retailers

Marketing

18 Sep 2019

by Paul Skeldon

More than half (55%) of children aged 6 to 16 say they want to buy a product if their favourite YouTube or Instagram star is...

Growth 2000 influencers Marketing Marketplaces Mobile Social Commerce

… while Instagram, beats Facebook and YouTube, to become shoppers’ favourite social and influencer platform

Mobile

19 Mar 2019

by Paul Skeldon

One year on from the Cambridge Analytica data scandal, Generation Z in the UK substantially prefers Instagram to Facebook, while YouTube has lost its crown...

influencers Marketing Mobile Social Commerce