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L'Oréal

L’Oréal harnesses AI for virtual beauty assistant

Technology
InternetRetailing
by Katie Searles
AI beauty customer data L'Oréal Technology virtual

Revolution Beauty sales rise amid Boohoo requisition

DeliveryX
by Jasdip Sensi
Bob Holt Boohoo L'Oréal Retailer Revolution Beauty The Body Shop
Shoppers can now buy L'Oreal gift sets directly from TikTok creators. Image courtesy of L'Oreal UK

L’Oreal and TikTok team up to tap into users’ appetite for products that go viral

Brands
by Chloe Rigby
L’Oreal UK & Ireland says interest in some of its recent product launches has taken off through the #TikTokMadeMeBuyIt hashtag. Now it is working...
L'Oréal TikTok

L’Oréal Paris launches a virtual make-up line that works on live video

Strategy and Innovation
by Paul Skeldon
Tired of looking wan on endless Zooms/Teams/Hangouts/Duos? Well, virtual reality can help you give the best you. L’Oréal Paris has...
L'Oréal Social Commerce Strategy & Innovation Strategy and Innovation Technology

L’Oréal in talks to buy two ‘iconic’ perfume brands for its Luxe division

Brands
by Chloe Rigby
L’Oréal said today it was in talks with the Clarins Group in order to buy two “iconic” and global perfume brands for its...
Clarins Group L'Oréal
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