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over 65s

Demographics aren't what they were as recession looms

Over 65s are more tech savvy than you imagine, but you have to personalise for them

Customer
by Paul Skeldon
While 76% of over 65s rely on online shopping, accessibility remains an issue, with only 12% feeling they are ‘understood’ by businesses
communications Customer over 65s personalisation silver surfers
Image: Fotolia

GUEST COMMENT What do over 65 year olds want from their online experience?

Guest Comment
by James Pearson
More than half (54%) of over 65 year olds are shopping online – and more than ever before – it’s vital that retailers aren’t ignoring...
Customer Mobile over 65s Selling
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