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EDITORIAL Why ecommerce must now become a socially-engaging, content-led business

Editorial
by Paul Skeldon
Web use is down, footfall is up – but its social media and content-rich experiences that are driving the next wave of ecommerce change
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Pinterest and Snap leverage fashion magazine Vogue to inspire online and with AR

Marketplaces
by Paul Skeldon
Pinterest and SnapChat are teaming up with leading fashion magazine Vogue to create inspiring content around London Fashion Week and beyond
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