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social retail

Image courtesy of Burberry

Burberry on how digital helped it to adapt online, on social and in-store – and to reduce the Covid-19 hit on sales

Strategy and Innovation
by Chloe Rigby
The luxury retail brand localised marketing campaigns to its strongest markets, including China and South Korea, and opened a social retail store in Shenzhen. Digital...
Brexit Burberry RXUK Top500 social social retail
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