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Shoppers are once more buying in different ways – and retailers and brands are adapting. Image: Shutterstock

Online stores that used text messages to chat directly with customers see retention grow by as much as 25%

Mobile
by Paul Skeldon
Brands that use text messages to speak to their customers build better relationships and improve retention, with average lifetime value (LTV) rising by as much...
Engagement Growth 2000 Marketing Mobile SMS Text
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