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Engagement

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12% of retailers already use the metaverse, but is there a mismatch with how consumers use it?

Metaverse
by Paul Skeldon
12% of retailers are already using it and 39% plan to in the future – but do consumers really want to use it for shopping?
Cybersecurity Engagement Marketing Metaverse Social Commerce

Next, M&S, B&Q offer best customer communication, but most UK retailers fail to answer consumers

Customer
by Paul Skeldon
More than two fifths (42%) of enquiries to retailers are being ignored or left unanswered, with just 13% answered in full and in a timely way
B&Q communication Customer Engagement Industry interaction M&S Next
Shoppers are once more buying in different ways – and retailers and brands are adapting. Image: Shutterstock

Online stores that used text messages to chat directly with customers see retention grow by as much as 25%

Mobile
by Paul Skeldon
Brands that use text messages to speak to their customers build better relationships and improve retention, with average lifetime value (LTV) rising by as much...
Engagement Growth 2000 Marketing Mobile SMS Text
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