Frontline

SMS

Baby Boomers and Gen Z most receptive to SMS comms from brands

Mobile
31 Aug 2022
by Paul Skeldon
A study of 1000 UK consumers finds that Gen Z and Baby Boomers have more in common than you might think – they love SMS marketing
Baby Boomers gen z Marketing Mobile SMS

Retailers given tools to make text marketing personal and timely

Mobile
15 Jun 2022
by Paul Skeldon
BlueCross Mobile Growth 2000 Marketing Mobile SMS Technology
Shoppers are once more buying in different ways – and retailers and brands are adapting. Image: Shutterstock

Online stores that used text messages to chat directly with customers see retention grow by as much as 25%

Mobile
22 Jul 2021
by Paul Skeldon
Brands that use text messages to speak to their customers build better relationships and improve retention, with average lifetime value (LTV) rising by as much...
Engagement Growth 2000 Marketing Mobile SMS Text

Retailers set to drive boom in business messaging on SMS, WhatsApp and RCS

Mobile
16 Sep 2020
by Paul Skeldon
The rise in ecommerce over lockdown is set to see more retailers than ever using mobile messaging to engage consumers – and it will not be...
Growth 2000 Growth 3000 Europe Marketing Messaging Mobile RCS SMS WhatsApp
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