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Baby Boomers

Demographics aren't what they were as recession looms

EDITORIAL Fragmented shopper demographics challenge retailers as recession looms

Editorial
by Paul Skeldon
As the cost-of-living crisis deepens, new shopping habits are emerging – and they present retailers with a challenge
Amazon Baby Boomers GenZ millennials Sainsbury's

Baby Boomers and Gen Z most receptive to SMS comms from brands

Mobile
by Paul Skeldon
A study of 1000 UK consumers finds that Gen Z and Baby Boomers have more in common than you might think – they love SMS marketing
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