gen z

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16 Jan 2026
TopShop has launched its dedicated ecommerce site, eu.topshop.com, across 23 EU markets including Germany, France, Italy and Spain.
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4 Dec 2025
New research from Snapchat reveals how online retailers can tap into the Gen Z mindset this Christmas, helping them target this demographic with the right...
7 Sep 2022
Gen Z is the first generation of true digital natives – so how can your brand can reach them? Here, Alexa Kilroy shows you how
31 Aug 2022
A study of 1000 UK consumers finds that Gen Z and Baby Boomers have more in common than you might think – they love SMS marketing
6 Apr 2022
To achieve growth and success past 2030, businesses must start to understand the living, shopping and financial habits of Gen Z or Zoomers as they...
3 Nov 2021
As many as 40% of Gen Z shoppers are inspired to buy clothing after watching music videos – and that such content has the power to...
27 Oct 2020
Gen Z has come to the fore in the pandemic, driving much of the change across retail that has been seen in recent months. In...
4 Dec 2019
As Millennials and Generation Z become dominant consumer groups their comfort level and familiarity with multiple digital channels including social messaging and chatbots means organisations...