gen z

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24 Aug 2026
Richard Jackson, head of content at Pion, looks at why retailers are failing to build meaningful connections with this key, younger demographic.
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20 Jul 2026
Social commerce is rewriting the shopping journey for younger consumers, according to new research from Savvy.
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4 Jun 2026
More than half of Gen Z (51%) prefer going in-store for the shopping experience rather than buying something online, according to new research.
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5 May 2026
New research has verified what many retailers already suspect or know to be true – rising prices are forcing customers to be more cautious with their...
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16 Jan 2026
TopShop has launched its dedicated ecommerce site, eu.topshop.com, across 23 EU markets including Germany, France, Italy and Spain.
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4 Dec 2025
New research from Snapchat reveals how online retailers can tap into the Gen Z mindset this Christmas, helping them target this demographic with the right...
7 Sep 2022
Gen Z is the first generation of true digital natives – so how can your brand can reach them? Here, Alexa Kilroy shows you how
31 Aug 2022
A study of 1000 UK consumers finds that Gen Z and Baby Boomers have more in common than you might think – they love SMS marketing