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gen z

Students: most likely to shop discounts and bargains

GUEST COMMENT How can brands capture the elusive gaze of GenZ?

Guest Comment
by Paul Skeldon
Gen Z is the first generation of true digital natives – so how can your brand can reach them? Here, Alexa Kilroy shows you how
gen z Guest Comment Limited Marketing

Baby Boomers and Gen Z most receptive to SMS comms from brands

Mobile
by Paul Skeldon
A study of 1000 UK consumers finds that Gen Z and Baby Boomers have more in common than you might think – they love SMS marketing
Baby Boomers gen z Marketing Mobile SMS
Gen Z are the key to fashion retail

Social, unbanked and shopping online: understanding Zoomers key to retail growth past 2030 study finds

Customer
by Paul Skeldon
To achieve growth and success past 2030, businesses must start to understand the living, shopping and financial habits of Gen Z or Zoomers as they...
Customer gen z Growth 2000 Growth 3000 Europe International Payment Zoomers
Music be the food of ecommerce? (Image: Vevo/Tame Impala)

Going for a song: are Gen Z shoppers habits shaped by music videos and should retailers take note?

Marketing
by Paul Skeldon
As many as 40% of Gen Z shoppers are inspired to buy clothing after watching music videos – and that such content has the power to...
fashion gen z Marketing Music Vevo

Understanding Gen Z: a powerful, smartphone-led shopper tribe

Customer
by Paul Skeldon
Gen Z has come to the fore in the pandemic, driving much of the change across retail that has been seen in recent months. In...
Customer gen z Growth 2000 Resilience

Millennials and Gen Z drive digital-first future of CX, global study shows

Mobile
by Paul Skeldon
As Millennials and Generation Z become dominant consumer groups their comfort level and familiarity with multiple digital channels including social messaging and chatbots means organisations...
gen z Growth 2000 Marketing Mobile Strategy & Innovation Strategy and Innovation Technology

… as Gen Z Shoppers head back to brick-and-mortar

Location
by Paul Skeldon
Gen Zers headed to actual stores for Black Friday and Cyber Monday deals this year, as they look for unusual gifts in both independent and...
gen z Location Peak
Students: most likely to shop discounts and bargains

GUEST COMMENT Fashion’s forgotten future

Guest Comment
by James Pearson
Much like millennials before them, the Gen-Z demographic – born between 1995 and 2010 – has been a particularly tough one to crack for fashion marketers
Customer fashion gen z Guest Comment Marketing Mobile

… while a fifth of teens delete social media apps as they fear they spend too much time online

Mobile
by Paul Skeldon
While the world may well be slowly going totally Facebook, many kids are starting to see the impact of social media on their lives and...
gen z Mobile social

Gen Z-ers demand more choice at the checkout as consumers look for more seamless payments

Payment
by Paul Skeldon
Research shows 16-24 year olds are embracing alternative payment methods online, while all consumers want payments online and in-store to be more slick
gen z Growth 2000 Mobile Payment
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