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millennials

Demographics aren't what they were as recession looms

EDITORIAL Fragmented shopper demographics challenge retailers as recession looms

Editorial
by Paul Skeldon
As the cost-of-living crisis deepens, new shopping habits are emerging – and they present retailers with a challenge
Amazon Baby Boomers GenZ millennials Sainsbury's

Generation inflation: what millennials really want from retail

Customer
by Paul Skeldon
Millennials are more likely to describe themselves as price-conscious and good at managing their money – and it shapes how they shop
Customer Growth 2000 millennials
Image: Adobe Stock

Millennials, surprisingly, lead the return to the High Street

Retail Resilience
by Paul Skeldon
Perhaps surprisingly, it is millennials who have been most likely to return to physical stores after non-essential retail opened in England on 12th of Apri
Customer Industry millennials Resilience

CASE STUDY Footasylum: focusing on its core customers

Marketing
by Chloe Rigby
Footasylum takes a highly focused approach to its customers. What does that mean in practice?
Brand Engagement Clarks Customer Marketing millennials
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