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Messaging

Don't push to hard with messaging

RCS: the ultimate in targeted, personal retail media in 2026?

Retail Media
[scorg_shortcode id="57943"]
13 Jan 2026
by Paul Skeldon
Messaging RCS Retail Media Retail Media Networks

The growing role of messaging apps in DTC subscription strategies

Subscriptions
6 May 2025
by Cobus Heyl
Commentary Messaging Subscription

GUEST COMMENT How CPaaS can help tame retailer’s communications chaos

Guest Comment
2 Mar 2023
by Paul Skeldon
Managing multi-channel communications and matching them up with complex retail operations is becoming an unwieldy task – you need CPaaS
communications CPaaS Limited Messaging Mobile WhatsApp

Omnichannel messaging deemed critical for customer experience by SMEs

Growth 2000
21 Nov 2022
by Paul Skeldon
More than two-thirds (68%) of SMEs believe that access to omnichannel messaging technology is vital for customer experience in 2023
Growth 2000 Limited Messaging UX

73% of shoppers buy on mobile after a store visit, with messaging becoming a vital part of sales

Mobile
16 Nov 2022
by Paul Skeldon
In a hybrid world, shoppers are selecting retailers that blend in-store experiences with digital conveniences built on conversational messaging
m-commerce Messaging Mobile
rag & bone: up close and personal messaging

How rag & bone fashions new revenue streams from triggered text messages

Marketing
9 Jun 2021
by Paul Skeldon
Luxury urban clothing brand rag & bone has optimised performance across email and text message and driven increased revenue - while reducing customer acquisition costs – by...
Growth 2000 Marketing Messaging Mobile Rag & bone
Chit chat for Gen Z - totally mobile

GUEST COMMENT Investing in ‘chit-chat’: Is this British staple the key to online growth during a recession?

Guest Comment
12 Nov 2020
by Julien Rio
Messaging Mobile

Retailers set to drive boom in business messaging on SMS, WhatsApp and RCS

Mobile
16 Sep 2020
by Paul Skeldon
The rise in ecommerce over lockdown is set to see more retailers than ever using mobile messaging to engage consumers – and it will not be...
Growth 2000 Growth 3000 Europe Marketing Messaging Mobile RCS SMS WhatsApp
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