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Kingfisher Group looks to grow fledgling retail media play to 3% of ecom sales – isn't that a bit low?
With retail media firmly entrenched on retailer, brand and agency roadmaps, bringing all parts of the value chain together in this nascent sector is more...
A lot of brands use ROAS and ROI as their main KPI. – mainly because they were championed by Google and Facebook as measures for advertising...

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