Retail Media

Mapping the Retail Media opportunity in D2C. We track the dynamics, opportunities and examplars of the retail media revolution via our insight, analysis, research and events.

Helene Trad - new (2)
30 Apr 2026
Ahead of Retail MediaX Europe, Helene Trad, who leads retail media at Kingfisher, spoke with Amanda Vlietstra, managing editor of InternetRetailing.

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The Retail Media Report 2025 is your essential guide to understanding one of the fastest-growing opportunities in the retail ecosystem: retail media. As this ‘new’ market rapidly evolves, it’s transforming how retailers, brands, suppliers, agencies, and tech vendors collaborate and innovate. This report dives deep into the mechanics of retail media, offering a comprehensive analysis of its origins, current impact, and future direction.

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