Retail Media

Mapping the Retail Media opportunity in D2C. We track the dynamics, opportunities and examplars of the retail media revolution via our insight, analysis, research and events.

Intermarche store
11 May 2026
In the era of mature retail media, isn’t it time to stop making personalisation look like marketing and start to make it look like a service? Romain Charles explains how this works in...

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The Retail Media Report 2025 is your essential guide to understanding one of the fastest-growing opportunities in the retail ecosystem: retail media. As this ‘new’ market rapidly evolves, it’s transforming how retailers, brands, suppliers, agencies, and tech vendors collaborate and innovate. This report dives deep into the mechanics of retail media, offering a comprehensive analysis of its origins, current impact, and future direction.

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