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Currys accelerates GenAI adoption with Accenture and Microsoft

Image © Currys

Technology products retailer Currys has chosen the collaboration of Accenture and Microsoft to deliver its core cloud technology infrastructure, as it works to leverage the latest AI technologies to enhance operations, the shopping experience, and colleague experience.

Accenture and Microsoft, together with their joint venture Avanade, will work with Currys to modernise, secure and simplify its technology estate. This is turn will accelerate Currys’ adoption of Microsoft AI technologies such as Azure OpenAI Service.

The retailer said by using these Microsoft AI technologies it will make it easier for customers to shop. It will enable personalisation of relevant product information and suggestions tailored to the consumer’s needs in the moment.

Alex Baldock, Group CEO, Currys plc, said: “AI is the biggest technological leap of our lifetime. Currys exists to help everyone enjoy amazing technology, so as well as bringing the benefits of AI to millions of customers, we’ll do the same to our own business.

“We couldn’t have better partners for this, and together we aim to put Currys at the forefront of digital transformation in retail. We’re just starting out here, but the possibilities are vast. I’m looking forward to unlocking big benefits for our colleagues, customers and shareholders.”

The technology is also designed to make life easier for Currys’ employees, by equipping colleagues with faster and easier access to information such a product availability, delivery costs and add-on services so they can better serve customers, while also identifying potential cross and upselling opportunities.

Additionally, through integrating AI into marketing, HR, finance and legal processes, Currys will benefit from increased productivity across core business functions. The retailer will look to harness AI for opportunities to improve omnichannel experiences.

Currys was recently ranked in the Top50 of the RetailX UK Top500 2024 report. Download the full report to discover the best 500 retailers in the UK; why they are so good; and best practice example in the form of company profiles on Amazon, Ikea, Next, Asda, Dunelm, Boden, Richer Sounds & Very.

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