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Currys Business MD: B2B market will be more ‘resilient’ compared to B2C

Currys Business managing director, Molly Dobson, has predicted the retailer’s business-to-business (B2B) arm is going to be more “resilient” compared to its business-to-consumer market (B2C) amid the ongoing cost-of-living crisis and rising inflation.

According to Dobson, as a result of the current economic market, the industry has seen more businesses opening their doors for trading, despite many closing down as they struggled to make ends meet.

“We’re seeing an acceleration of that, but that concept already existed,” she told The RetailCraft Podcast.

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Even when there’s a downturn, the economy gets tough, the cost-of-living crisis hits and energy prices are through the roof, according to Dobson, customers are becoming more conscious about the products to buy, resulting in cheaper alternatives being purchased.

However, comparing that to the company’s business arm, in a work environment, organisations are more inclined to replace things very quickly when they get broken.

She said: “There’s more of that need-based buying in a business space than in consumer. For consumers it is easier to delay purchases in some ways unless it’s a crisis purchase.”

“There is that sense of in a business environment, you need products to keep running your business, especially when it comes to technology,” Dobson concluded.

Click here to listen to the full podcast:

Find out more about more about Molly Dobson and the company’s service approach, and how expertise, people, systems and great service come together into the B2B offering.

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