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Insights From a Founder: Scaling ABOUT YOU to €5B GTV in 9 years

18 Apr 2024
14:00 -
15:00

Join Tarek Müller, co-founder of ABOUT YOU, one of Europe’s fastest growing fashion and lifestyle retailers, will talk about their success story in an interview with Ian Jinal, Editor-in-Chief of InternetRetailing.

Find out in the webinar how ABOUT YOU reached €5 bn in GTV* through influencer marketing and international expansion – and how the technology and expertise developed along the way now powers over 140 shops with SCAYLE Commerce Engine.

What to expect in the webinar:

  • How influencer marketing tactics were used to broaden the global reach of ABOUT YOU
  • How international markets were set up
  • How ABOUT YOU’s marketplace strategy played out
  • Incl. Q&A session with the co-founder & co-CEO of ABOUT YOU, Tarek Müller

*defined as gross transaction volume, i.e., before returns and cancellations as well as including VAT

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