The Covid-19 lockdown forced businesses to adapt like never before, with some facing disaster as a result of the fallout caused by the pandemic. On the other hand, some businesses are experiencing huge demand for their products and services. A primary example of an industry currently experiencing unprecedented growth is the ecommerce sector. As a result, there is now an even wider variety of opportunities available to professionals with digital experience.
Digital services have provided a pillar of support for many during the pandemic. With the majority of the nation only being permitted to leave home for essentials, coupled with the prospect of having to queue for long periods of time, shopping online has never been a more appealing and simple option for consumers. The daily necessities and the goods which we take for granted every day were made readily available to shoppers by the click of a button, in comparison to the complex experience of shopping in-store. Consequently, in the last five months, ecommerce has seen an influx of consumers who may have previously resisted online shopping or were simply not familiar with using ecommerce channels.
As lockdown measures are in the process of being gradually lifted, consumers are now faced with a ‘post pandemic world’ and are adapting to a ‘new normal’. It is likely that new buyer habits will stick around for a long time as many discover the convenience and simplicity of ecommerce during lockdown. The prospect of actioning your weekly shop from the comfort of your home over venturing out to the shops on a busy Saturday afternoon is now far more appealing to many of us.
The introduction of lockdown has highlighted the advantages of businesses having adequate ecommerce infrastructure in place. Take Primark, for example, a high street retailer that posted £0 worth of sales during the month of April due to its refusal to move the business online. Yet supermarket chains had to adapt to ensure they were still able to feed the nation and as a result, many of the large supermarket chains in the UK increased their online delivery services in a matter of weeks. For example, Sainsbury’s was forced to increase its weekly delivery slots from 370,000 to 600,000 during the early weeks of lockdown in a bid to respond to escalated consumer demand.
Businesses are not stopping there; many supermarkets are turning their sights on AI and robotics to help keep up with increasing demand for online shopping services. Similarly, small retail businesses have also been forced to adjust their business models to suit a more digitally focused market, albeit on a smaller budget compared to the larger household names. Whether the business is a large multinational, or a start-up, they still need the right people to take control of the digital transformation.
The huge uplift in ecommerce, due to consumers becoming more comfortable shopping online, has meant significant changes within the sector, including the expansion of possible jobs within the industry.
A rising number of new roles have risen in prominence over recent months, across a number of sectors, from food delivery and contact solutions to e-learning and e-tourism. From either having an inadequate or no previous offering, these industries have had to ramp up their online presence in order to maintain a strong online presence for the new-normal, which is already more digitally focused than ever before.
As experts in digital marketing and ecommerce recruitment, we’ve seen the rapid growth of opportunities over the past few months and there is now a huge demand for CRM managers, PPC and SEO experts, email marketing specialists, marketplace managers, ecommerce traders, digital analysts and digital marketing/brand managers, to name a few. Similarly, we’ve also seen an increased demand for a number of digital tech roles, including: software development, programming, app and web development, data science and analytics, digital product management, UX and AI.
The rapid growth in jobs is indicative that businesses have read the situation well and are prepared to invest in digital talent to ensure success in a post-pandemic world. The expansion in the digital job market has and will continue to open the door for those with a proven track record in digital and ecommerce roles.
Of course, not everything will make the transition to digital, but I strongly advise anyone looking for a career move within the digital or ecommerce space to consider the job market at present as there is huge room for growth within ecommerce and digital sectors.
Patrick Tame is chief executive of Beringer Tame