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Hobbycraft unveils new app for customers

Hobbycraft has launched its new mobile app for customers allowing them to access exclusive discounts, access to thousands of product offerings and loyalty rewards.

According to the retailer, the new app has been designed to help both new and existing customers have simple access to all the essentials they need to craft.

By signing up for the Hobbycraft Club, customers will be provided with a digital club card through the app, which can be used in-store and online to build up loyalty points for additional discounts and vouchers.

Meanwhile, customers who download the app can also sign up for its offers of exclusive discounts and rewards including 15% off the first purchase, a free £5 gift voucher on their birthday, and loyalty vouchers and discounts.

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Hobbycraft is ranked as a Top 50 retailer in the 2023 RXUK UK Top500 report

“There has been a huge increase in demand for arts and crafts over the past few years, with people using the pastime for mental wellbeing, entrepreneurial passion, social meetups and more,” Hobbycraft customer director Katherine Paterson said.

“Our passion for arts and crafts is at the centre of everything we do, and we want to continue building a crafting community that is accessible and affordable to all.”

Patterson added: “Through the launch of the new app, we aim to make crafting more convenient to both new and existing customers with simplified access to our huge product range, personalised project advice and inspiration, and even more savings and discounts available through the Club.”

The move comes as, earlier this year, Hobbycraft announced it is to launch new subscription schemes following the success of its Plus and Cut and Create subscription models.

The arts and crafts retailer’s head of digital marketing Bonnie Jackson and senior CRM manager Zoë Blythin told SubX World 2023 to “watch this space” hinting at there are many other aspects of crafts the company “wants to pursue in the future”.

Find out more about SubX World 2023…

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