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Hush launches new mobile-first ecommerce platform

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Hush has launched a new mobile-first ecommerce website that will enable it to raise its profile in international markets.

The pureplay fashion retailer says the new site, built on Salesforce, will enable mobile shoppers to browse six times faster, while they will also be able to use Apple Pay for the first time. 

A standalone international site means shoppers from other markets will be able to pay in local currency and to use the local delivery services that are most relevant to them. 

Hush managing director Rupert Youngman said: “The goal was to build a seamless ecommerce retail experience whilst at the same time allowing our customers to immerse themselves in our brand and content. The new site combines best-in-class UX and aesthetic design, which don’t always lend themselves to each other. Ultimately customers will now be able to shop both quickly and effortlessly, or equally spend hours browsing and discovering our vast library of rich editorial content.”

The site also features an editorial platform, Life etc, where e-magazine content includes interviews, news and events and other brand features. 

Hush was founded by Mandy Watkins as an online-only retailer in 2003. Since 2016 it has sold through concessions in John Lewis, where it now has 37 outlets.

Image courtesy of Hush

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