The fast growth of online shopping that’s predicted over coming years has important implications for the store, according to two stories that we cover in today’s Internet Retailing newsletter.
According to Verdict Research, online shopping is set to mushroom by 50% over the next five years, reaching £50bn of retail spending in the UK by 2018. That has implications for stores, which, it says, must give people reasons to make the trip rather than stay at home in the more comfortable surroundings of their homes.
It’s a theme that continues in a study by the IMRG and eDigitalResearch, which finds evidence of that change already underway. Its findings suggest a significant minority of shoppers believe that shops go downhill at Christmas – think queues, crowds and lack of service – while the online offer improves, thanks to deals and improved ranges. Find out more in the newsletter stories below.
In today’s newsletter we also talk to FatFace ecommerce supremo Paul Wright, consider the news that £2.3bn a year is lost to online retailers when shoppers abandon long-winded verification procedures, thanks to and the reach enjoyed by a retail headhunting campaign that’s being conducted over social media.
We have an upcoming webinar to let you know about. On Tuesday October 15, EPiServer considers How to win in the M-commerce world. Product manager David Bowen will guide retailers through how they can deliver the 3Ms of the mobile, multichannel and me (personalised) commerce experience, looking at how responsive design, contextual marketing and personalisation can be combined to drive sales and improve customer loyalty.
The free event takes place at 11am – register and find out more by clicking here.
More information about our webinar programme is available here.
The 8th Internet Retailing Conference will be held on October 16 in London, when keynote speakers will include Sir Stuart Rose, chairman of Ocado and Dressipi, and Laura Wade-Geary, executive director, multichannel ecommerce, Marks & Spencer. For more details, visit www.internetretailingconference.com.
Online shopping set to grow by 50% over coming years, reported in the week that ONS figures showed ecommerce grew by 22.5% in August alone
Shopping experience improves online at Christmas but deteriorates in store, says a significant minority of shoppers
IRX 2013 INTERVIEW The evolution of instore retailing at FatFace
GUEST COMMENT You say personalization, I say personalisation
Retailers lose £2.3bn a year as shoppers frustrated by verification abandon transactions
Social media campaign to recruit retail chief executive reaches half a million