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Kiddicare sees mobile drum up £200k in 8 weeks from ‘iSavvy’ parents

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As reported in our ROAMING REPORT back in late January, Kiddicare has achieved £200,000 combined sales following the launch of its fully transactional iPhone app and mobile website just eight weeks ago, and has generated in excess of £150,000 worth of additional orders. Between two and 5% of daily sales on kiddicare.com are starting to come from mobile devices, but Kiddicare expect this figure to increase to 20% within 12 months.

Released in parallel to the mobile web service, Kiddicare’s free ‘Scan and Save’ iPhone app has been downloaded by nearly 19,000 ‘i-savvy’ parents. The fully transactional app, designed and integrated by retail mobility technology experts, Infogain, allows shoppers to scan high street products, compare prices with that of Kiddicare, who won’t be beaten on price, and place orders through the award winning website.

The Kiddicare.com app, which launched on 19th November 2010, has generated £51,000 worth of direct sales from 675 orders including everything from £400 travel systems to £2 safety plugs.

Scott Weavers-Wright, co-founder at Kiddicare.com says: “Kiddicare has responded to the busy lifestyles of the 21st century family and developed new mobile technology to make shopping easier for busy parents. Proving that we have met the demands of our consumers, our iPhone app and mobile website have generated exceedingly high sales within eight weeks of their launch. We are thrilled at this success and that our customers are engaging with the new services.”

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