New figures from the Office for National Statistics (ONS) show that non-food retail sales volumes rose 2.5% in September, with computer and telecommunications retailers having the strongest contribution to this growth.
As students invested in computers for the start of the academic year, the latest iPhone was also released. Additionally, autumnal weather drove increased clothing spending.
Melissa Minkow, director of retail strategy, CI&T, said: “With colder, wetter weather setting in and students returning to school, shoppers have been upgrading their autumn wardrobes and purchasing seasonal essentials.
“Looking ahead, we can expect sales to be bolstered by the retail “Golder Quarter”. However, the Autumn budget announcement next week will be crucial particularly for brick and mortar, as businesses continue to grapple with high business rates and rising energy costs.
“While retailers will need to continue to meet consumers’ cost-consciousness with strategic promotions and resonant holiday assortment, the recent inflation drop will likely aid shoppers’ justifications of seasonal spend.”
The British Retail Consortium warned that big ticket items, such as furniture and other household goods “continued to take the hit from some consumers” as shoppers save for Christmas or spend their money on experiences.
There was also caution called for by Deann Evans, managing director, EMEA at Shopify. He cited the platform’s own data, and suggested “increased spending is unlikely to be frivolous”.
“Savvy shopping is still the order of the day with 83% of Brits comparing prices in order to find the best discounts and 65% planning to shop during sales to save money. As a result, brands must create an impactful retail experience and tap into consumer intentions and emotions,” he concluded.
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