Online fashion retailer Boohoo has partnered with InPost lockers to offer 24/7 collection points for its customers, allowing them to pick up their orders from locations near home, work or the gym. According to InPost its locker locations are generally no more than two miles away from urban customers.
InPost will also keep Boohoo customers informed about the progress of their orders. Once their order has been delivered to the locker of choice, customers will receive a unique barcode via text or email. The collection takes just seven seconds and the process is fully automated.
Ian Caminsky, CEO at InPost UK, said: “Research has revealed that our service holds strong appeal for millennials, making InPost a natural fit for boohoo’s target demographic of fashion-conscious 16-24 year olds. We look forward to helping boohoo further bolster its e-commerce offering at a time when the company has ambitious growth plans.”
Boohoo has a highly innovative and efficient infrastructure and we are delighted to be a part of this to help enhance its offering in the future.”
Andrew Thomson, ecommerce director at boohoo, said: “Our customers want fast-fashion delivered with speed and convenience, and InPost’s proposition allows us to meet both of those needs. By offering next day, round-the-clock parcel collection that isn’t confined to normal home delivery times or opening hours, we are able provide a service that fits seamlessly into the lifestyles of our customers.”
The partnership will be supported by an online, email and social media campaign to raise awareness and engage boohoo customers on the benefits of the new service.
Image credit: Boohoo
