brand

CASE STUDY Swatch: Pop Art in watch form

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10 Aug 2026

If you are Gen X, chances are you owned a Swatch watch. We take a look at what exactly makes this iconic brand so special...

brand Case Study Ecommerce Technology

Lululemon’s sales grow, but cracks show as margins fall and outlook dims

Brands

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5 Jun 2026

by Amanda Vlietstra

Sportswear brand Lululemon delivered revenue growth in its first quarter of 2026, with net revenue increasing 4% to $2.5 billion. However, gross profit decreased 3% to $1.3 billion.

brand feud growth Performance

Half of consumers say they now buy a wider variety of brands than pre-Covid

Customer

20 Jul 2022

by Paul Skeldon

46% of shoppers buy more brands than pre-pandemic, with 58% saying that the more they buy the closer they get to their perfect brand

brand Customer NielsenIQ

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INTERVIEW: H&M’s Ian Macfarlane on AI shoppers, GEO and the future of search

AI will move at the speed of customer trust, not technology, says E.ON Next

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Tesco doubles down on digital as profits and guidance climb

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